Privacy Policy Statement

This document
was last updated on May 13,2008

David Bellamy and Jenny Keal
understands the value of your personal information and we respect your
right to privacy. We are committed to maintaining your confidence and
trust. This commitment includes protecting the personal information that
we obtain from you.

1. Information
   We Collect

   General:
   Unless you provide information voluntarily, we will not collect any
   personal information about you when you visit http://www.davidbellamy.co.uk . If we ask you
   to provide information that personally identifies you, our request
   to do so will be specific. If you register to receive our newsletters,
   or purchase items from our eShop, we will ask for personal information
   such as your name, e-mail address, postal address, phone number and
   credit card information. If we want you to provide additional information,
   we will explain why we need the additional information and how it
   will be used at the time of the request.

   Email From
   You: You may email messages to us that will contain your screen
   name and email address along with any additional information you may
   wish to include in the text of your message.

   Third Parties:
   We may receive personal information from select third parties in order
   to fulfill orders for products, or to facilitate your receipt of one
   of our newsletters.

   Website Usage
   Information : Our web server automatically collects and aggregates
   information about your visit to http://www.davidbellamy.co.uk, including
   your IP address, service provider, browser type, domain names of referring
   websites, operating system, pages accessed on our website, and the
   date and time of your access. This information is not personally identifiable.
   We analyze this aggregated information in an effort to optimize your
   experience and enhance your time spent with us online.

   
   

2. Use of Information
   We Collect

   We use your personal
   information in several ways:

   • To fulfill
     your requests and process your transactions.
   • To respond
     to your email messages.
   • To support
     your customer relationship with David Bellamy and Jenny Keal. For
     example, if you provide us with an e-mail or postal address, you
     may receive mailings from David Bellamy and Jenny Keal with information
     concerning special offers, new services or products. You can unsubscribe
     to mailings from us at any time. Please refer to the "Opt Out" section
     of this Policy for details on the "opt out" process.

   We may combine
   the personal information that we collect from you on our websites
   with other information that you provide to us in connection with your
   use of our other products and services.

   
   

3. Third Party
   Relationships

   We occasionally
   hire other companies to provide limited services on behalf of David
   Bellamy and Jenny Keal, including delivering purchases, and processing
   event registration. We will only provide such companies with the personal
   information that they need to deliver the service that we have requested
   of them. They are prohibited from using the personal information that
   we provide to them for any other purpose and we make reasonable efforts
   to ensure that all third parties with whom we share personal information
   undertake to adhere to this Policy. We do not otherwise share your
   personal information with third parties, unless you have granted us
   permission to do so.

   We may disclose
   or use your personal information when we, in good faith, believe that
   either the law requires us to do so or such action is necessary to
   protect or defend David Bellamy and Jenny Keal’s rights or property.

   
   

4. Access, Correction
   and Maintenance of Personal Information

   We provide reasonable
   and practical access for you to identify inaccuracies in your personal
   information. If you provide us with personal information through the
   website, you have the right to access this data.

   To request an
   update, modification, or deletion of any personal information maintained
   by David Bellamy and Jenny Keal, you can contact us at jenny@davidbellamy.co.uk .
   We will, upon request, update or delete your personal information;
   however, we will not be able to update or delete data that has been
   archived as part of our normal business operations.

   We keep the personal
   information collected through our website as long as it is required
   to service your request, or until you request its deletion. We retain
   aggregated information collected about your visit to our website (ie.
   browser type, domain name, pages visited) until we have completed
   our review and analysis of this information.

   We do not add
   third party data to your personal information or maintain your personal
   information in a merged or supplemented format.

   
   

5. Opt Out Process
   

   We make every
   effort to contact you only if you have previously elected to receive
   communications from us.

   At any time, you
   can "opt out" of receiving direct mail and marketing material from
   David Bellamy and Jenny Keal, such as product and service updates,
   by contacting jenny@davidbellamy.co.uk
   or by following the "unsubscribe" instructions contained within the
   communication.

   If at any time
   in the future we decide to use your personal information for a purpose
   not currently stated in this Policy, we will modify the Policy to
   disclose such usage in accordance with Section 9 below.

   
   

6. Links to Third
   Party Websites and Use of Discussion Forums

   Websites accessed
   from this site via hyperlinks or links to other sites may be governed
   by privacy policies and practices that differ from this Policy. The
   information practices of other third party websites linked to this
   site are not covered by this Policy. You are encouraged to become
   familiar with the privacy policies and practices of every website
   you visit prior to disclosing any personal information.

   Information posted
   to discussion forums, bulletin boards, chat rooms and other public
   forums may be displayed publicly. Please consider this before posting.

   
   

7. Security of
   Personal Information

   We store your
   personal information in a secure location that is accessible only
   by designated staff. We make reasonable efforts to protect your personal
   information from loss, misuse, unauthorized access or disclosure,
   alteration or destruction. In addition, we use a secure server to
   protect the safety and security of transactions over the Internet
   involving personal information.

   
   

8. Use of Cookies
   

   A cookie is a
   small text file containing a unique identifier that is placed on a
   your computer’s hard drive when you visit a website. We use session
   based and persistent first party cookies to improve your acce ss and
   ease of use of our website. We also use first party cookies to improve
   our understanding of your needs and interests, so that we can offer
   you personalised content and enhance your web-browsing experience.
   The non-personal information collected from our use of first party
   cookies is not linked to your personal information. Cookies do not
   damage your system or files in any way.

   Most browsers
   now recognize when a cookie is offered and permit users to control
   how and when they will be accepted. If you are not sure whether your
   browser has this capability, you should consult the documentation
   that accompanied your browser or check with your Internet Service
   Provider (ISP). If you chose to decline cookies, you may not be able
   to fully experience the interactive features of this and other websites
   that you visit.

   
   

9. Changes to the
   Privacy Policy

   We may modify
   or amend this Policy from time to time. In an effort to keep you informed
   of changes to this Policy, we will indicate the effective date of
   the currently posted policy at the top of the Policy. Changes to this
   Policy will not affect our use of previously provided personal information.
   No personal information provided by you under the terms of this Policy
   (or any prior version of this Policy) will be used in a manner that
   is materially inconsistent with it, without your prior written permission.

   
   

10. Acceptance
    

    By using http://www.davidbellamy.co.uk
    , you signify your acceptance of this Policy, as amended from time
    to time in accordance with Section 9 above. If you do not agree with
    the terms and conditions contained in this Policy, please do not use
    these websites.

11. Contact Us
    

    If you have thoughts,
    questions or suggestions about this Privacy Policy Statement or any
    other aspect of your relationship with David Bellamy and Jenny Keal,
    please contact us at:

    E-mail: jenny@davidbellamy.co.uk
    
    Website Administrator
    David Bellamy and Jenny Keal
    Clockwork Penguin
    Aberedw,
    Builth Wells,
    Powys
    LD2 3UW